Swiss athletic powerhouse On is leveling up its ambassador family, and this time they’re bringing in a true global icon—Burna Boy. The Grammy-winning Afrobeats superstar is officially teaming up with the brand in a multiyear partnership that promises to blend sport, culture, and creativity in ways we’ve never seen before.

Known for breaking boundaries with his genre-defying sound, Burna Boy is set to channel that same energy into his work with On. Together, they’ll create unique products and experiences that celebrate self-expression and community, two values that resonate deeply with both the artist and the brand.

The collaboration kicks off with a surprising twist—tennis. As On expands its presence in the tennis world, Burna Boy steps in as the symbolic clubhouse president, bringing his unmistakable style and influence to the sport’s culture.

From the stage to the courts, Burna Boy is proving once again that his influence knows no limits. This partnership isn’t just about fashion or performance—it’s about redefining how we see the intersection of music, lifestyle, and athletic innovation.

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